Consumer Research

C.S.M. in-depth approach is aimed to deliver 360° core insights of the consumer.

Our Mission

Understand their attitude, motivations, values, lifestyles, and passions will allow to Identify the motivations behind their actions and will translate in more opportunities to motivate and influence the consumer on different levels.

Consumer Research

C.S.M. International is a leading market research firm that specializes in providing businesses with the tools and insights needed to build lasting customer relationships and drive brand growth. Utilizing a diverse range of methodologies, C.S.M. International offers services such as Customer Satisfaction Surveys and Brand Loyalty Analysis, Product Planning, and Market Analysis, among others. This article delves into the company’s comprehensive approach to strategic marketing assessment and positioning, highlighting their innovative solutions for businesses looking to succeed in today’s competitive landscape.

Our Process

Customer Satisfaction Surveys and Brand Loyalty Analysis

At the heart of C.S.M. International’s approach is a deep understanding of the importance of customer satisfaction and brand loyalty. By conducting Customer Surveys for both their clients’ brands and competing brands, C.S.M. International is able to gather invaluable data on consumer perceptions, preferences, and expectations. This information is then used to develop targeted strategies for improving customer satisfaction, driving brand loyalty, and ultimately increasing market share.

Branding and Brand Image Surveys

C.S.M. International recognizes the importance of a strong brand image in creating a successful business. Through their Branding and Brand Image Surveys, they help clients identify key brand attributes, measure their performance against competitors, and uncover potential areas for improvement. By providing actionable insights, C.S.M. International empowers businesses to effectively manage their brand image and maintain a competitive edge.


Pricing, Advertising, and Promotion Recall/Evaluations

C.S.M. International’s expertise extends beyond customer satisfaction and branding to encompass Pricing, Advertising, and Promotion Recall/Evaluations. By assessing the effectiveness of promotional campaigns and advertising materials, the firm enables clients to optimize their marketing budgets and improve return on investment. Additionally, C.S.M. International’s pricing research helps businesses find the optimal price point to maximize sales while maintaining profitability.


Strategic Marketing Assessment and Positioning

An essential aspect of C.S.M. International’s service offerings is their Strategic Marketing Assessment and Positioning. By evaluating a company’s current market position and identifying opportunities for growth, they provide clients with the guidance necessary to make informed decisions and allocate resources effectively. This comprehensive approach to strategic marketing is invaluable for businesses seeking to expand their presence in the marketplace.


Product Planning and Testing

C.S.M. International also offers support in Product Planning, ensuring businesses have the necessary tools to develop and launch successful products. This includes conducting Market Analysis and defining Market Potentials, helping clients identify consumer needs and target segments. Furthermore, C.S.M. International’s Product Testing and Evaluation services, such as clinic tests, provide businesses with critical feedback on product performance and consumer acceptance, allowing for data-driven improvements and refinements.

Mystery Shopping

Mystery shopping is a key component of C.S.M. International’s market research services. By deploying anonymous shoppers to evaluate the customer experience, C.S.M. International gathers critical insights into a company’s service quality, employee performance, and overall customer satisfaction. This invaluable feedback allows clients to address any issues and enhance their overall customer experience.