Data Analysis & Conjoint analysis

Unveiling the Power of Traditional and Advanced Analysis

Our Mission

C.S.M. International dives into the strategic application of traditional analysis methodologies, including frequencies, averages, regressions, cross-tabs tables and charts, as well as advanced analytical techniques, such as conjoint analysis.

Data Analysis & Conjoint analysis

C.S.M. International’s success is a testament to our integrated approach to data analysis, combining both traditional and advanced techniques. By applying frequencies, averages, regressions, cross-tabs tables and charts, we gain a comprehensive understanding of their performance and the market dynamics. Meanwhile, through conjoint analysis, we are able to dive deeper into consumer behavior and preferences, thereby driving customer-centric innovation and strategic decision-making. This fusion of analytical methods has positioned C.S.M. International as a thought leader, setting a high bar for data-driven business excellence.

Our Process

Traditional Analysis: Frequencies

Frequencies are a fundamental tool in the realm of traditional statistical analysis, and C.S.M. International has effectively integrated them into its data analytics strategy. A frequency refers to the number of times a particular data point or event occurs within a given dataset or time frame. In the context of C.S.M. International’s operations, this might refer to any number of measurable events or actions such as the number of product sales, customer interactions, or service requests.

Traditional Analysis: averages

Averages, a key aspect of traditional statistical analysis, have significant utility in C.S.M. International’s decision-making process. The average, often referred to as the mean, is a measure of central tendency calculated by summing all data points in a dataset and dividing by the number of data points. By providing a single value that represents the center of a dataset, averages help to simplify and summarize complex data, making it more comprehensible and actionable.

Traditional Analysis: regressions

Regression analysis is another key component of traditional analysis used extensively by C.S.M. International. This statistical tool is employed to identify and analyze relationships between two or more variables, with the aim of understanding how a dependent variable changes with respect to one or more independent variables.


Traditional Analysis: cross-tab tables

Cross-tabulation, often abbreviated as cross-tab, is a valuable traditional analysis tool used extensively by C.S.M. International. Cross-tab tables, or contingency tables, are used to analyze the relationship between two or more categorical variables by displaying the frequency distribution of the variables in a matrix format. This can provide valuable insights into how these variables interact and influence each other, which can inform strategic decision-making.