C.S.M. INTERNATIONAL
Winning strategies start here
Over 30 years of Research & Insights for our clients satisfaction
Our Mission
In today’s competitive business environment, it is essential to understand the needs and preferences of your target audience. A well-rounded research methodology plays a crucial role in uncovering valuable market insights that drive success. Our comprehensive approach combines various qualitative and quantitative techniques, offering a unique blend of data-driven insights and human perspectives.
About us
Foundation of C.S.M. International in Milan/Italy (1991)
Head-quarter is situated in Germany Dusseldorf
Our mission is to assist companies and organizations in their international market expansion providing highly qualified market research and consultancy services
We deliver information, insights that will help our clients make the best strategic decision for the success of the business
All C.S.M. consultants have several years experience in worldwide international projects and speak fluently 3 and more languages in order to have an in-depth understanding of the markets which are to be analyzed.
As an ESOMAR member we comply with the ICC/ESOMAR International Code. Member of ESOMAR (European Market Research Society).
“Expert in Recruiting almost anyone anywhere. We provide in-person and online recruitment of the highest level from almost any countries of the world”
International market research services
Helping our clients with
Our Process
In-depth interviews
One of the most effective ways to gather rich and detailed information is through face-to-face or online in-depth interviews. This approach allows us to engage with participants on a personal level, encouraging them to open up and share their honest thoughts and opinions. By carefully listening and asking probing questions, we can uncover valuable insights that may not have emerged through other research methods.
Focus groups
Focus groups provide a unique opportunity to gather diverse perspectives on a specific topic or product. By bringing together a carefully selected group of individuals, face-to-face or online, we facilitate an open and collaborative discussion that encourages participants to share their views and experiences. This method helps us to identify common themes and trends, as well as uncovering potential areas for improvement or innovation.
Home visits
To truly understand your customers’ needs and preferences, it’s important to observe them in their natural environment. Home visits allow us to gain a firsthand look at how people interact with products and services in their daily lives. This immersive approach provides valuable context and a deeper understanding of the factors that influence consumer behavior.
Product testing
Product testing is a critical component of our research methodology, as it allows us to gather feedback on the performance and usability of a product or service. By observing how customers use and react to a product, we can identify potential issues and opportunities for improvement. This hands-on approach ensures that the final product meets the needs and expectations of your target audience.
Creative brainstorming
Innovation is at the heart of business success, and creative brainstorming plays a crucial role in generating new ideas and solutions. By bringing together diverse perspectives and encouraging open discussion, we can tap into the collective knowledge and expertise of our team. This process helps us to identify unique and innovative strategies that set your business apart from the competition.
Online surveys
Online surveys are a powerful tool for gathering quantitative data from a large number of respondents. This method allows us to quickly and efficiently collect information on a wide range of topics, including customer preferences, satisfaction levels, and demographic information. By analyzing this data, we can identify trends and patterns that inform strategic decision-making.
Online Research
The internet is a treasure trove of information, and we leverage this vast resource to supplement our research findings. Through careful internet research, we can gather additional data and insights on industry trends, competitor strategies, and customer behaviors. This helps us to build a comprehensive and well-rounded understanding of your market. For its worldwide surveys, C.S.M. carries out online-surveys using high quality in-house panels for focused target groups as well as external global market research panels.
Field Research Methodology
According to the requests of the clients, C.S.M. uses a wide range of survey methodologies: F2F interviews during trade shows, at motorcycle hangouts, at dealer shops, at racing events etc – single in-depth interviews in conference rooms or similar, on the phone or online – offline focus groups in conference rooms – online focus groups and much more.
“Our clients come back to us not only for quality, reliability, and cost-efficiency, but also for the personal attention that we offer and for the on-time delivery of the results”
